4 Best Branding Strategies for Your Start-Up

4 Best Branding Strategies for Your Start-Up

When you are knee deep in getting your start-up business off the ground, marketing may not be one of the pressing concerns for you. However, it is never too soon to start branding your business and the sooner you do so, the better.

Digital branding is a brand management technique which uses a combination of online branding and digital marketing services in order to develop a brand over various digital platforms like device-based applications, internet-based relationships and media content.

Branding your start-up online will enable you to connect to potential customers in the digital platforms where they spend time. An optimum digital branding strategy should be able to strongly convey to your audience what your business is all about and why they should prefer you over a similar competitor. In this blog post, I am going to share with you four of the best digital branding strategies you can implement immediately, within your limited budget and resources.

Optimize Your ‘About Us’ Page

The ‘About Us’ page is your chance to introduce your prospective customers to your brand and to show them what you stand for. The page should be able to answer questions like why this business exists and what it does better than its competitors. Not everyone will visit the page but those who do will get a better insight on what drives and defines your brand.

Map Your Buyer Personas

Before you can get started with your banding campaigns, you need to have a clear cut idea on whom you are targeting. Why? Over 74% of customers say that they get frustrated when the website content is irrelevant to them and their needs.

A buyer persona is a representation of your target audience based on research and historical data. A firm selling beard grooming products has two buyer personas; men with beards and women with bearded partners.

Create a Brand Style Guide

No matter what branding strategy you use, your brand’s tone and visuals need to stay the same. Consistency helps your audience to recognize and identify your brand quickly. An effective style guide should include factors like:

  • Your brand’s mission
  • Your brand story
  • Adjectives that effectively describe your brand and adjectives that don’t
  • Your buyer personas
  • Notes on the language of your brand
  • Your brand colours
  • Your brand typography
  • Final versions of your logo and when to use which
  • Best practices for visuals

Is that a lot? Yes, but it pays. Presenting your brand consistently leads to an average revenue increase of 23%.

Encourage User-Generated Content

One of the primary goals of branding is to engage with your target audience so that they prefer to buy from you than your competitors. Once you start building an audience, you should encourage and even incentivize users to share your brand content on the website and on social media. User generated content can be anything from product reviews to unboxing videos and helps in building your brand’s authenticity and provides a social proof.

Are you looking for a branding agency to implement these strategies and ride the high tides of the digital world? Digital Ozone offers the best digital marketing services in Hyderabad, including branding, SMM, SEO, content, web development and UI/UX design. Our team specializes in building brands for start-ups through digital channels and would like to hear from you. Contact us now and know what more we can do for your brand.