Content marketing is a part of digital marketing services that is focussed on creating and distributing valuable, relevant, and consistent content aimed towards attracting and retaining a clearly defined audience and, eventually, to drive profitable customer action. The global content marketing industry is growing a compound annual growth rate of 16%.
With the new decade, comes new trends and this applies to content marketing too. Content marketing is rapidly being redefined and disrupted by fast-advancing technologies. Here are 5 content marketing trends you need to know in 2020 for effective marketing:
Social Media Stories are Replacing Updates
Social media updates are now becoming a thing of the past. The new generations are now leaning towards other social media factors like stories and live streaming. In fact, according to research, over a quarter of Millennials and Gen Z are looking for stories of the products before making a purchase.
Semantic Optimization is Replacing Keyword Matching
Gone are the days when Google algorithms used exact-match keyword matching for ranking websites on its search engine. These days they understand the context of the keywords and search intent to deliver the results that answer the search enquiry in the best possible way. .
Multichannel Marketing is No Longer an Option
According to various research reports, over 70% of customers use multiple channels throughout their shopping journey. Moreover, marketers using multichannel marketing experience 250% higher rate of purchase and engagement than those sticking to a single channel.
Personalization is Fuelling Brand Loyalty
Despite the growing concerns for user privacy, advance AI-driven personalization is quickly becoming the new normal. According to a research by Salesforce, majority of consumers are willing to share their data in exchange for a personalized shopping experience.
Desktop Browsing is Falling Behind
Desktop browsing going on the back burner is not a new news now, but that doesn’t mean it has stopped being a trend. The growth is unprecedented and is still happening. As a matter of fact, Indian internet users spend over 2.5 hours every day on their smartphones browsing the web.
Now that you are aware of the important content marketing trends in 2020, you can start coming up with an effective plan on how to implement them in your own content marketing strategy. However, many companies fail to create effective content marketing campaigns that can successfully achieve their goals, leading to a loss of valuable time and budget. If you too are concerned about losing your budget, you should consider outsourcing the process to a digital marketing agency. Digital Ozone provides the best digital marketing services in Hyderabad and its team of experts will create and manage effective content marketing campaigns that will surely lead to a higher ROI for your business. So, do not wait any further and contact Digital Ozone to boost your campaigns now.