Do’s and Don’ts in Facebook advertising

Do’s and Don’ts in Facebook advertising

Facebook marketing has become the preferred way to promote brands. Facebook ads benefit to brands as they offer a targeted audience, help to reach far more people, and enable you to retarget those you have already interacted with and this also allows you to find new leads, scale your content promotion, and encourage customer loyalty. There is a chance of getting 26% of users who clicked on ads made a purchase, making paid Facebook ads an important part of businesses.

Facebook reported that it has 1.66 billion daily active users. There are over 60million active business pages and 75% of brands pay to promote posts. Only 6 million of those businesses pay to be active advertisers. If you’re new to paid Facebook ads, here are some do’s and don’ts to incorporate in your strategy today.


1. Know your target audience:
Before working on your ads, research your target audience like online habits and what they like. Facebook allows you to be specific with your target, from demographics, interests, locations, hobbies, etc. By these parameters provided by Facebook, you can find out who will respond to your ads. So by this, you can give effective ads that are interesting and relevant to them.

2. Include a clear call-to-action:
A clear and concise CTA immediately tells the audience at one glance about what the purpose of your message, this helps to take action for faster decisions. As it is, you have just 25 characters to write your headline and 90 for the description, and the next step you want to make them take like “Click below to learn more “or “buy now” and more to entice the audience to click and make the purchase.

3. Do A/B testing:
A/B testing allows you to test different ad versions and identify which one works better. To effectively do this, your two ads must differ only in one variable. Otherwise, it will be difficult to determine why one ad outperformed the other. Similarly, your audience during this phase should be large enough and not used on other running ad campaigns. This is to avoid having your test ads and actual ads compete against each other, thus making it difficult to determine the results.


1. Don’t Complicate Things:
Your ads must have a simple headline, a descriptive message, and a clear image that’s consistent with your brand and offerings. Be sure to include your business name, what you’re proposing and its key selling points, and why it’s useful to the audience. Also, beware of using deceptive ads as clickbait. You don’t want to anger your users or getting banned because your ad misleads them.

2. Don’t Forget Your Facebook Pixel:
Facebook pixel is a piece of code you can place on your website to track visitors' actions, behavior. This determines your ad’s effectivity by recognizing who arrived on your site from the Facebook ad. It also gives data about the viewers, so you can segment them according to their online habits and serve succeeding ads to a more targeted group. Install Facebook pixel before running ads.

3. Don’t Forget to Proofread:
One little typo might affect your brand’s credibility. You don’t want to comment on your mistake instead of asking about your ads. So, do double-check for possible errors in spelling, grammar, and punctuation marks. So always take a good look at your ads before publishing them.

Facebook ads are important and implement properly, which can help you to achieve your business goals – whether it’s reaching a targeted audience, improving brand awareness, growing a consumer base, developing customer loyalty, and boosting sales. Are you looking for any branding agency in Hyderabad to help increase your leads? Digital Ozone offers various digital marketing services including SMM, SEO, UI/UX, and more. Our team of experienced experts is proficient in helping the business gain more leads through effective marketing campaigns. Contact us now and know what we can do for your brand.