Effective Email marketing tips for businesses
Email is one of the most successful marketing mediums of the web. Emails can help and build a relationship with your leads, converting them into customers and allows businesses to keep their customers informed, and to customize their marketing messages accordingly. It can help you gather important data and helps to boost your marketing ROI. Studies have shown that email marketing generates more sales than Facebook, Twitter. This is cost-effective and conversion-rich forms of digital marketing today and gets your e-commerce store great results.
In 2023, global email users are expected to grow to 4.3 million users from the current 3.9 billion. 347.3 billion emails were sent and received each day and are expected to grow in 2022. For every $1 spent, email marketing generates $32 in ROI. 81% of businesses say that email marketing drives customer acquisition and 80% retention.
Here are 5 tips for a successful email marketing campaign to get you on the right path.
- Know and Understand Your Target Audience:Every subscriber is different in your email list and the messages you send may not be relevant to their interests. This happens when you know and understand your target audience. Emails relevant to the recipient tend to drive 18 times more revenue when compared to general emails. How do you make sure your email content is relevant enough? The answer is email list segmentation, which allows you to divide your email list into smaller, more targeted sub-groups. Segmenting your list will let you target your consumers based on their personal preferences. It also allows you to promote your products or services in a personalized manner.
- Keep Your Emails Short:
Keeping your emails simple and short helps you to get a better response from your campaign and making easy for people to take action. More people are now accessing and reading the emails on mobile than on desktop, and people reading the mails when commuting from work or during a break. So, mostly try to reach out to the people who don’t have much time to read the emails and share information using bullet points to break your email.
- Personalize your Emails:
By leveraging the power of personalization, it increases the chance of doing business with you. According to research, emails with the personalized subject line have a 26% more chance to open, when compared to emails having a generic, non-personalized subject line. So, if you have access to the first name of your email recipients use it in the subject line and in the body of the mail to give a personalized feel, and this impacts on no. of conversions you get.
- Make the most of your subject line:
The subject line is the main, opening headline of your email. Your ultimate aim isn’t only opening our mails, but to build a trusting relationship with your subscribers. The open rate of your email solely depends on your subject line. A report by Retention Science found that subject lines with 6 to 10 words deliver the highest open rate and 21% of people opened emails with a subject line in this range.
- Split test your emails:
A/B split testing is the holy grail of online marketing. This is the only method that gives a roadmap of what changes to be made. A/B split testing is a method to split your email audience into multiple segments and find out which version of your email gives the best results in terms of conversions. The benefit of split testing is CTR boosts when you test and change your email copy i.e. CTR increased by 53% for one email. You have to test some elements at any cost, like the subject line, day of the week, and time of the month that you sent.
To help you to get on the right path for campaigns that boost lead nurturing and returns, follow these above tips for successful email marketing campaigns. It won’t happen overnight, but it will get better if you take the right steps at the right time.