Can you recall how, over a decade ago, you had to pinch and zoom on a website page when accessing it through your mobile? Not a good experience was it? This was the reason why, in 2015, Google updated its search engine algorithms which takes a website’s mobile presence as a factor for its ranking process. This is one of the main causes that made way to the revolution called ‘Responsive Web Design’.
Responsive web design is an approach to web development where website characteristics like width and data alignment get adjusted automatically to the width and orientation of the screen. By responsive web design, you have the ability to serve your webpages to visitors using different devices like mobile, tablet, laptop or desktop.
While the list of benefits gained from responsive web design is endless, below are the 10 primary benefits :
More mobile traffic : According to research reports, mobile traffic accounted for over 52% of the total website traffic in 2018. Moreover, in 2019, there are reportedly 3.9 billion unique mobile internet users in the world. Therefore, if your website is not responsive, you are losing the race already.
Saves time and cost : Creating a responsive website takes comparatively less amount of time and development costs than creating a separate mobile application besides the usual desktop site. Even if the initial investment cost of creating a responsive website is higher, it will lead to savings in the long-run because of the high maintenance costs for two standalone websites.
High conservation rates : Responsive design websites allows you to serve content to your customers that is compatible with all platforms. Whether it is a laptop, desktop, tablet or a mobile, the look and feel of the website stays the same. This uniformity helps in reaching out and attracting new customers, which further leads to an increase in the conversation rate and provides you an edge against rivals with non-responsive websites.
Improves Visibility on Mobile Searches : According to official Google data, almost 50% of all web search traffic comes from mobile devices. Responsive web design offers you the opportunity to reach a large number of potential customers. This helps you to mark your online presence among the target audience, leading to an increase in website traffic, brand recognition and sales.
Eases Website Analytics : When you have two standalone versions of your website, you will need to have two sets of web analytics, so that you know where your traffic is coming from and their behavior with your content. This further means that you have to keep track of two different ‘sign-up’ and ‘thank you’ pages, conversion points and more. With responsive design though, this gets simplified with just a single set of data which has the complete information.
A lot of companies struggle to develop a good responsive web design that can achieve their goals, leading to a loss of precious time and budget. If you want to have a responsive website for your company, I would suggest outsourcing the process to a reputed web development company like Digital Ozone. They provide high quality web development services and will create a SEO-friendly responsive website that is sure to increase your website traffic and brand awareness.