Since 2003 Linkedin has changed the game of marketing and branding. It has established an online platform for the professionals to communicate, socialize and learn from each other. Since Linkedin launched, 500 million individuals use Linkedin. Among this crowd 40 million are students and college graduates.
Linkedin ranks on top in content marketing and social media marketing. 91% of marketing executives list Linkedin as top place for quality content. 50% of all social traffic of B2B websites come from Linkedin. Not only is Linkedin at the top for marketing and branding, it has reached the top when it comes to job searches. It has got 3 million job listings.
Considering all these facts let us make Linkedin the most effective branding tool with these few tips.
1. Create your Linkedin profile wisely
Your profile is your identity in Linkedin. You need to use your profile to stand out of the crowd. The chances of your profile of being viewed increases by 7%, just by uploading your profile picture. It increases by 12% by updating your profile with two latest employment positions of yours. Mae your profile talks about you brand. Your headline is as important as your brand tag line. It should be unique and should capture the attention of the crowd at one go, because it is the first thing the people are going to see when they visit your profile.
Keep your profile updated with your education qualification in details, your work experience and your designations in each company. Adding on what platform you worked in with detailed description is a plus.
2. Choose correct keywords.
This is a very old trick, but old is gold. Choose the correct keywords for your Linkedin content. Try to perceive what the crowd might search in Google and come up with effective hash tags. Your keywords can be your location where you provide your services, your brand motto, the services that you provide, your content highlights, etc. This is the best way you can target your audience.
3. Plan your posts on Linkedin.
You do not need to promote the pictures of your friends, or family or even beautiful sceneries. Instead of wasting your cover space by using these pictures, use it for branding. Put up your company motto, or advertise your company’s achievements.
Plan your content as well. Today more than 1 million people have posted more than 3 million posts on Linkedin. Focus your content on topics like leadership, latest business trends etc. along with your business related content.
4. Follow people who matter.
Make worthy connections. Connect with the experts of their own field. Follow their surveys. Gain knowledge about their research work. Read their blogs. Go through their interviews.
Find out about the new talent on Linkedin. Connect with them to find out what they can offer to help your business to grow.
5. Acknowledge other contents.
Do not be fixed on sharing your own blogs all the time. Make sure your share other blogs of other companies that are related to what you do. This way you not only will be acknowledged by other companies but also gain views from the individuals who are following those companies.
6. Join groups and communities.
Do not forget to join several groups and communities in Linkedin. Take part in their discussions and surveys. This way you become active. This helps you to gain views.
Linkedin can change the face of your business. If you feel that you need that upper edge for your business to improve then knock on our door for help. Digital Ozone is one of the top digital marketing agencies that offer you Social Media Marketing services and much more. Make Linkedin your powerhouse for branding with Digital Ozone.