About Digital Marketing

It is quite commonly said that ‘marketing is to make the right offer at the right time and in the right place.’ At a high level, digital marketing refers to advertising and making peopl....

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Why LinkedIn?

LinkedIn is a social networking site that is mainly focused on providing a valuable platform for a person’s career and professional life along with building relations with potential customers....

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Mobile Marketing: Need of the Hour

We all know about the 4Ps of marketing, Product, Price, Place, Promotion, for tangible goods and 7Ps adding People, Physical evidence and Process for services, but there is an addition to these &ls....

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To Organic or Not

Organic campaigns deal with using all the free tools and services online to achieve the required target. On the other hand, there are paid Campaign that deals with paid advertisement and sponsorshi....

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Artificial Intelligence in Digital Marketing

Till a few years ago, marketers use to be a little reluctant in using Artificial Intelligence (AI) in their digital marketing strategies. But the tremendous growth of marketing online has created t....

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Social Media The New Age Marketing

The Internet has been around for a while now, and its influence and abilities are increasing day by day. Social media is another and a major set of web tools that has made the world a smaller pla....

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